Selling Real Estate in Massachusetts

Chris Kellogg

ABR, SRES

Sales Associate

Coldwell Banker

Residential Brokerage

318 Main St., Ste 165

Northborough, MA

01532

(508) 449-4085

Cell, VM & FAX

(508) 393-5500 (office)

Click here to read my 35 point program for selling your home

Real Estate Selling Center

What are the 4 Ps of selling a house?

For many agents they are:

Put it in the MLS

Plant a yard sign

Print an ad

Pray

Not very encouraging!

Although we use the term "Selling", the actual effort in getting your house sold is: "Marketing". Seldom will your agent be present with a buyer in order to sell them on the features of your property. The primary exception being an open house. Additionally, buyers do not appreciate or feel comfortable having the house foisted upon them. They are in the company of their agent who is their trusted advisor. So the focus on getting your house sold is Marketing.

The better the marketing plan, the more likely the property will sell in the shortest period of time and for the best price. Well, what constitutes a great real estate marketing plan, and what is real estate marketing? Like marketing for all products, marketing of real estate must follow best practices in the following areas:

	Product	House design (new construction only), features, condition, location, neighborhood & appeal. The focus needs to be on what you can do.
	Price	Gotta get this right!
	Channel Placement	Avenues to reach buyers. Who are your active promoters?
	Market Positioning	Determining market segmentation - who is likely to buy your property and how do you reach them.

Make sure your agent has a good plan for the 4 Ps

Last Modified

05/16/2007