Positioning is the work of determining the characteristics of likely buyers. With this input the marketer targets marketing strategy towards this group. It would be a waste of time to target sports cars to the young family who needs a minivan. This is the area devoted to promotion, and this is the area where your listing agent should spend their time marketing your home. 1 Bedroom condos should target renters in large rental complexes. Homes on large tracts should target among others, horse enthusiasts and promote the property in publications and websites frequented by horse lovers.

Internet Promotion Is Key!

In years past, consumers often looked to newspapers as their primary media source for information about homes that were for sale. During recent years, however, the internet has had an enormous effect on the habits of consumers, resulting in a significant shift online... and away from newspapers. Today, marketing homes by placing an ad in the newspaper has become far less meaningful, to the point of ineffectiveness. Consequently, I use a sate-of-the-art marketing strategy, using the media where consumers are now (not where they once were), to inform them about your property. The campaign will lead the audience not only to this web site and those of Coldwell Banker and New England Moves, it will create a web site unique to your property! Additionally, your property will be listed on the primary national real estate portal, REALTOR.com as well as the many of the leading regional sites for the greater Boston and Worcester areas. The following are just a few examples:

Agent Connectivity Sells Houses

Although buyers begin their search on the Internet, they conclude the purchase with the assistance of an agent. According to the National Association of Realtors^®, who measure these things, for nearly half of all transactions, agents introduced their buyers to the properties they purchased. Through FAX broadcasts, email group communications and direct contact, I work to be sure the agents in the area are well acquainted with the advantages of your property. Additionally, since nationally, more than one third of all buyers come from out of town, it is important for you to work with a professional who can access all those distant prospective buyers through "worldwide marketing" and relocation resources provided by GMAC's international reach. Today's Realtors^®, as well as buyers, come from a large geographic area. We know how to connect with our fellow Realtors on your behalf.

On Site Marketing Collateral

Although the property is the feature attraction to anyone visiting, we want them to have a lasting impression. Buyers may visit many homes in a day, and at the end be confused as to which features belonged to which. I create a custom brochure with photographs and a Homebook with complete home and area information listed.

 

	Interior & Exterior Photographs
	Complete Room Profiles
	Feature Spotlights
	Identification of Property Amenities
	Plot Plan
	Information on the Community
	Location & Area Maps
	School & Recreation Profiles

Put my agent-to-agent network, my comprehensive Internet strategy & my international reach to work for you!